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Dick’s Sporting Goods in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy running gear, is Dick’s Sporting Goods named? This is the answer from our latest monthly measurement, October 2026.

of 28 stores measured

11/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Dick’s Sporting Goods

#1	Running Warehouse	32/35
#2	Fleet Feet	27/35
#3	Dick’s Sporting Goods	11/35
#4	Sierra	10/35
#5	Road Runner Sports	18/35

See the full ranking for Running gear

What AI says about Dick’s Sporting Goods

In the 15 answers that name Dick’s Sporting Goods, AI mentions: trusted (3x), fast delivery (1x), low prices (1x), specialist (1x).

“…https://www.rei.com - Dick’s Sporting Goods, broad, accessible selection of mainstream running brands and accessories.”

ChatGPT, asked: where can I buy running gear online in America

“[Dick's Sporting Goods](https://www.dickssportinggoods.com): A reliable, massive inventory of mainstream running brands (Nike, Brooks, Under Armour, Asics) with fast shipping and easy in-store returns.”

Gemini, asked: where can I buy running gear online in America

“For running-specific purchases, especially shoes, the most common online destinations are: - Amazon, broadest selection and convenience; often accessories and mainstream shoes - Running Warehouse, popular with serious road and trail...”

ChatGPT, asked: where do most American runners shop online for their gear

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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