Sierra in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy running gear, is Sierra named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Sierra
| #2 | Fleet Feet | 27/35 |
| #3 | Dick’s Sporting Goods | 11/35 |
| #4 | Sierra | 10/35 |
| #5 | Road Runner Sports | 18/35 |
| #6 | Saucony | 7/35 |
See the full ranking for Running gear
What AI says about Sierra
In the 16 answers that name Sierra, AI mentions: trusted (3x), service and advice (2x), wide range (1x), specialist (1x), low prices (1x).
“Why it stands out: - Large selection across major running brands (Brooks, ASICS, HOKA, Saucony, New Balance, Altra, Mizuno, etc.) - Detailed product specs and reviews geared toward runners - Frequently has strong sale pricing on...”
ChatGPT, asked: where is the best place to buy running shoes online in the US
“Sierra (formerly Sierra Trading Post): Incredible clearance deals on overstocked running shoes, especially trail runners and brands like Saucony and Altra.”
Gemini, asked: where is the best place to buy running shoes online in the US
“[Sierra](https://www.sierra.com): The outdoors/fitness version of T.J.”
Gemini, asked: where can I buy running gear online in America
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
Follow this rank
Get an email when Sierra moves up or down in the next measurement. Free, one click to stop.
Is this your store?
See the buying questions where AI names someone else instead of you, and what to change. Free, no account.
See the questions I loseIs this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.