#2
of 32 stores measured
The index › the United States › Running gear › REI
REI in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy running gear, is REI named? This is the answer from our latest monthly measurement, November 2026.
23/35
buying questions where AI names it; the category median is 1
14
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around REI
See the full ranking for Running gearWhat AI says about REI
In the 37 answers that name REI, AI mentions: trusted (10x), service and advice (7x), specialist (2x), wide range (1x), premium (1x).
“Why it stands out: - Large selection across major running brands (Brooks, ASICS, HOKA, Saucony, New Balance, Altra, Mizuno, etc.) - Detailed product specs and reviews geared toward runners - Frequently has strong sale pricing on...”
ChatGPT, asked: where is the best place to buy running shoes online in the US
“Best Return Policy on Earth: REI”
Gemini, asked: where is the best place to buy running shoes online in the US
“…https://www.fleetfeet.com - REI, great for trail running, hydration vests, headlamps, layers, and outdoor-focused gear.”
ChatGPT, asked: where can I buy running gear online in America
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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