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Gillette in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy shaving and beard care, is Gillette named? This is the answer from our latest monthly measurement, November 2026.

#23

of 98 stores measured

5/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

#22

the month before

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Gillette

#21CVS9/35 #22Supply7/35
#23Gillette5/35
#24Grave Before Shave3/35 #25Rockwell Razors3/35
See the full ranking for Shaving and beard care

What AI says about Gillette

In the 5 answers that name Gillette, AI mentions: low prices (1x), premium (1x), wide range (1x), fast delivery (1x), specialist (1x).

“| | [Target](https://www.target.com) / [Walmart](https://www.walmart.com) | Convenient mainstream options | Harry’s, Gillette, Bulldog, Cremo, and gift sets | A few easy choices: - Best simple all-in-one kit: Harry’s or Dollar Shave...”

ChatGPT, asked: where can I order a full shaving kit online in the United States?

“…shoppers with sensitive skin, these are good online options: ### Easy, widely available retailers - Target, Walmart, CVS, Walgreens, good for fragrance-free or “sensitive” options from Vanicream, Aveeno, Gillette SkinGuard, Schick Hydro...”

ChatGPT, asked: where can someone with sensitive skin buy shaving products online in America?

“…depend on what kind of shaving supplies you want: - Target / Walmart, Easy one-stop shops for cartridges, disposable razors, shaving cream/gel, aftershave, trimmers, and brands like Gillette, Schick, Harry’s, Cremo, and Philips Norelco.”

ChatGPT, asked: if I want to buy grooming supplies for shaving online in America where should I go?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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