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Supply in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy shaving and beard care, is Supply named? This is the answer from our latest monthly measurement, November 2026.

#22

of 98 stores measured

7/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

#15

the month before

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Supply

See the full ranking for Shaving and beard care

What AI says about Supply

In the 10 answers that name Supply, AI mentions: low prices (1x), premium (1x), wide range (1x), fast delivery (1x).

“[Supply](https://supply.co): Known for all-natural, alcohol-free healing post-shave sprays and lotions.”

Gemini, asked: where can I buy aftershave lotion online in America?

“[Supply](https://supply.co/): Known for their "Single Edge" injector razor.”

Gemini, asked: where can I order a full shaving kit online in the United States?

“Supply, a strong direct-store option for its single-edge razors; it has historically offered a lengthy at-home trial/money-back guarantee.”

ChatGPT, asked: which US online store for shaving supplies has the easiest returns?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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