KRILLOINDEX

tentree.com in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy sustainable clothing, is tentree.com named? This is the answer from our latest monthly measurement, October 2026.

#16
of 41 stores measured
5/35
buying questions where AI names it; the category median is 1
0
questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around tentree.com

#14 LA Relaxed 2/35
#15 Known Supply 7/35
#16 tentree.com 5/35
#17 kotn.com 4/35
#18 christydawn.com 3/35

See the full ranking for Sustainable clothing

What AI says about tentree.com

In the 6 answers that name tentree.com, AI mentions: sustainable (2x), trusted (1x), premium (1x).

“…https://www.thereformation.com - tentree, Everyday apparel using recycled polyester, recycled cotton blends, and other lower-impact materials; also has a tree-planting program.”

ChatGPT, asked: Which US online shop is reliable for buying recycled fabric clothing?

“Best for Everyday Casual & Basics: tentree”

Gemini, asked: Which US online shop is reliable for buying recycled fabric clothing?

“Brands such as Pact, MATE the Label, tentree, Organic Basics, and Known Supply are generally stronger sustainability-focused choices, but their standard shipping is usually slower than department-store or Prime fulfillment.”

ChatGPT, asked: Which US webshop ships sustainable clothing the fastest?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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