Known Supply in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy sustainable clothing, is Known Supply named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Known Supply
| #13 | For Days | 4/35 |
| #14 | LA Relaxed | 2/35 |
| #15 | Known Supply | 7/35 |
| #16 | tentree.com | 5/35 |
| #17 | kotn.com | 4/35 |
See the full ranking for Sustainable clothing
What AI says about Known Supply
In the 7 answers that name Known Supply, AI mentions: sustainable (1x).
“| | Ethical graphic-free basics | Fair Indigo, Known Supply | Organic cotton tees, sweaters, dresses, and simple everyday apparel.”
ChatGPT, asked: Where should I go online to buy eco-friendly everyday outfits in the US?
“[Known Supply](https://knownsupply.com/), Casual apparel made by named garment workers, with unusually direct worker visibility.”
ChatGPT, asked: Where can I find a good online store for ethically made clothing in the United States?
“[Known Supply](https://knownsupply.com): A California-based B-Corp that focuses heavily on fair trade; each piece of clothing is even hand-signed by the individual maker.”
Gemini, asked: Which American website is known for selling fair trade clothing?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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