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Bellroy in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy travel and luggage, is Bellroy named? This is the answer from our latest monthly measurement, October 2026.

#11

of 38 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Bellroy

#9	ebags.com	6/35
#10	eaglecreek.com	4/35
#11	Bellroy	1/35
#12	Cabeau	1/35
#13	July	5/35

See the full ranking for Travel and luggage

What AI says about Bellroy

“For frequent international travel, TUMI or Bellroy (often sold through its U.S.”

ChatGPT, asked: which American webshop is good for buying passport holders and travel wallets?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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