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July in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy travel and luggage, is July named? This is the answer from our latest monthly measurement, October 2026.

#13

of 38 stores measured

5/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around July

#11	Bellroy	1/35
#12	Cabeau	1/35
#13	July	5/35
#14	American Tourister	3/35
#15	containerstore.com	2/35

See the full ranking for Travel and luggage

What AI says about July

“July, Good hard-shell cases with useful features such as integrated ejectable battery options on some models.”

ChatGPT, asked: where can I buy a good carry-on suitcase online in the US?

“[July](https://july.com/us/): An Australian brand rapidly growing in the US.”

Gemini, asked: where can I buy a good carry-on suitcase online in the US?

“Brand websites, Shoppers frequently buy directly from brands such as: - Samsonite - Away - Travelpro - Tumi - Briggs & Riley - Monos - July - Delsey - American Tourister - Department-store sites, Macy’s, Nordstrom, Kohl’s, JCPenney, and...”

ChatGPT, asked: where do Americans usually buy their travel bags and luggage online?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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