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Tom Bihn in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy travel and luggage, is Tom Bihn named? This is the answer from our latest monthly measurement, October 2026.

of 38 stores measured

4/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Tom Bihn

#4	Monos	11/35
#5	tumi.com	6/35
#6	Tom Bihn	4/35
#7	GORUCK	3/35
#8	Osprey	3/35

See the full ranking for Travel and luggage

What AI says about Tom Bihn

“Many travelers use the same Tom Bihn bag for 15+ years.”

Gemini, asked: which US webshop sells reliable travel backpacks?

“[Tom Bihn](https://www.tombihn.com): A cult-favorite US manufacturer based in Seattle, WA.”

Gemini, asked: where can I find a reputable US website to buy packing cubes?

“Why it’s great: Designed and manufactured locally in Seattle, Tom Bihn has a cult following among frequent travelers.”

Gemini, asked: which American webshop is good for buying passport holders and travel wallets?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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