#5
of 48 stores measured
The index › the United States › Water sports › Costco
Costco in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy water sports, is Costco named? This is the answer from our latest monthly measurement, November 2026.
6/35
buying questions where AI names it; the category median is 1
5
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Costco
See the full ranking for Water sportsWhat AI says about Costco
In the 9 answers that name Costco, AI mentions: low prices (3x), specialist (1x), trusted (1x).
“Costco, costco.com Seasonal inventory, sometimes with strong return policies.”
ChatGPT, asked: Where can I buy a stand up paddleboard online in the United States?
“Backed by Costco’s legendary return policy, this is arguably the best entry point for casual paddlers.”
Gemini, asked: Where can I buy a stand up paddleboard online in the United States?
“…online return policy, Costco.com is probably the strongest option when it carries the surfboard you want: its general policy is satisfaction-guaranteed with no standard short return window for surfboards, and returns are often easier...”
ChatGPT, asked: Which American webshop has the best return policy for surfboards?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
Is this your store?
See the buying questions where AI names someone else instead of you, and what to change. Free, no account.
See the questions I loseIs this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.