#4
of 48 stores measured
The index › the United States › Water sports › Dick’s Sporting Goods
Dick’s Sporting Goods in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy water sports, is Dick’s Sporting Goods named? This is the answer from our latest monthly measurement, November 2026.
10/35
buying questions where AI names it; the category median is 1
5
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Dick’s Sporting Goods
See the full ranking for Water sportsWhat AI says about Dick’s Sporting Goods
In the 16 answers that name Dick’s Sporting Goods, AI mentions: low prices (5x), quality (3x), premium (1x), trusted (1x), service and advice (1x).
“Why REI is a strong default: - Reliable brands and fewer low-quality “marketplace” listings - Good product information and customer reviews - Straightforward return/support process compared with many kayak-only web stores - Often offers...”
ChatGPT, asked: Where is the best place to buy a kayak online in the US?
“Best for Budget & Beginner Kayaks: Dick’s Sporting Goods”
Gemini, asked: Where is the best place to buy a kayak online in the US?
“Dick’s Sporting Goods, dicks.com Carries entry-level and recreational inflatable SUP packages.”
ChatGPT, asked: Where can I buy a stand up paddleboard online in the United States?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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