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Burton in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy winter sports, ski and snowboard, is Burton named? This is the answer from our latest monthly measurement, October 2026.

of 40 stores measured

8/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Burton

#6	curated.com	11/35
#7	tactics.com	8/35
#8	Burton	8/35
#9	Milosport	3/35
#10	Darkside Snowboards	2/35

See the full ranking for Winter sports, ski and snowboard

What AI says about Burton

“Board mounting compatibility, most work with standard 2x4 inserts; Burton boards with The Channel may need compatible discs.”

ChatGPT, asked: where can I buy snowboard bindings online in America?

“Most bindings today work on both standard 4x4/2x4 hole patterns and the Burton "Channel" system, but Burton EST bindings only work on Burton Channel boards.”

Gemini, asked: where can I buy snowboard bindings online in America?

“[Tactics](https://www.tactics.com): A core skate and snowboard shop based in the Pacific Northwest with a well-curated boot selection (Vans, ThirtyTwo, Burton, DC, etc.).”

Gemini, asked: which US online store sells snowboard boots?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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