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Helly Hansen USA in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy winter sports, ski and snowboard, is Helly Hansen USA named? This is the answer from our latest monthly measurement, October 2026.

#11

of 40 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Helly Hansen USA

#9	Milosport	3/35
#10	Darkside Snowboards	2/35
#11	Helly Hansen USA	2/35
#12	christysports.com	21/35
#13	Peter Glenn Ski & Sports	5/35

See the full ranking for Winter sports, ski and snowboard

What AI says about Helly Hansen USA

“…https://www.hellyhansen.com - LL.Bean, dependable, reasonably priced merino and synthetic thermal underwear.”

ChatGPT, asked: where can I buy thermal base layers for skiing online in the US?

“[Helly Hansen](https://www.hellyhansen.com): Worn by ski patrollers worldwide.”

Gemini, asked: where can I buy thermal base layers for skiing online in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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