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Net-a-Porter in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy women's clothing, is Net-a-Porter named? This is the answer from our latest monthly measurement, October 2026.

#30

of 68 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Net-a-Porter

#28	Boden	3/35
#29	Agolde	2/35
#30	Net-a-Porter	2/35
#31	PrettyLittleThing	2/35
#32	Anine Bing	1/35

See the full ranking for Women's clothing

What AI says about Net-a-Porter

“Best for designer fashion: Shopbop, Saks Fifth Avenue, Neiman Marcus, or Net-a-Porter.”

ChatGPT, asked: Where is the best place to buy women's clothing online in the US?

“[Net-a-Porter](https://www.net-a-porter.com): The premier luxury fashion destination with exceptional packaging, editorial styling, and top-tier designers.”

Gemini, asked: Where can I buy stylish women's outfits online in the United States?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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