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PrettyLittleThing in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy women's clothing, is PrettyLittleThing named? This is the answer from our latest monthly measurement, October 2026.

#31

of 68 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around PrettyLittleThing

#29	Agolde	2/35
#30	Net-a-Porter	2/35
#31	PrettyLittleThing	2/35
#32	Anine Bing	1/35
#33	Catherines	1/35

See the full ranking for Women's clothing

What AI says about PrettyLittleThing

In the 2 answers that name PrettyLittleThing, AI mentions: low prices (2x).

“PrettyLittleThing / Princess Polly, Affordable trend-driven party, vacation, and nightlife outfits.”

ChatGPT, asked: Where can I buy stylish women's outfits online in the United States?

“…amazon.com - Boohoo / PrettyLittleThing, Trend-focused styles with frequent promotions, often $15–$40 after discounts.”

ChatGPT, asked: Where can I find budget-friendly women's dresses online in America?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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