#12
of 62 stores measured
The index › the United States › Women's clothing › REI
REI in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy women's clothing, is REI named? This is the answer from our latest monthly measurement, November 2026.
3/35
buying questions where AI names it; the category median is 1
1
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around REI
See the full ranking for Women's clothingWhat AI says about REI
In the 5 answers that name REI, AI mentions: trusted (3x), low prices (1x), premium (1x), quality (1x).
“Other dependable US-based options, depending on your style: - J.Crew, polished basics, workwear, casual classics - Universal Standard, high-quality essentials and notably inclusive sizing - Lands’ End, practical, durable basics,...”
ChatGPT, asked: Which American webshop sells reliable women's clothing?
“REI, good selection of outdoor brands, with useful verified-buyer reviews.”
ChatGPT, asked: Which American online store has good reviews for women's winter coats?
“Best for Performance & Outdoor Sports: REI”
Gemini, asked: Which American online store has good reviews for women's winter coats?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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