#6
of 23 stores measured
The index › the United States › Yoga and pilates › Costco
Costco in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy yoga and pilates, is Costco named? This is the answer from our latest monthly measurement, November 2026.
9/35
buying questions where AI names it; the category median is 2
4
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Costco
See the full ranking for Yoga and pilatesWhat AI says about Costco
In the 11 answers that name Costco, AI mentions: low prices (3x), service and advice (1x), specialist (1x), quality (1x).
“Costco, occasional value-oriented Pilates reformers and bundled fitness gear.”
ChatGPT, asked: where do most Americans shop online for yoga and pilates gear?
“Costco, worth considering if budget and easy returns matter most, but check the exact brand, warranty, resistance system, and user-weight rating carefully.”
ChatGPT, asked: which American webshop would you recommend for buying a home pilates reformer?
“If you already have a Costco membership, Costco.com may be even more forgiving in principle because of its broad satisfaction guarantee, but it is less ideal to rely on for a deliberately used yoga mat—and membership is required.”
ChatGPT, asked: which American webshop has the easiest return policy for yoga mats?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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