#4
of 23 stores measured
The index › the United States › Yoga and pilates › REI
REI in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy yoga and pilates, is REI named? This is the answer from our latest monthly measurement, November 2026.
9/35
buying questions where AI names it; the category median is 2
5
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around REI
See the full ranking for Yoga and pilatesWhat AI says about REI
In the 15 answers that name REI, AI mentions: low prices (4x), premium (3x), quality (3x), sustainable (2x), trusted (1x).
“For most people in the U.S., REI is one of the best places to buy a yoga mat online: it carries reputable brands (Manduka, Jade, prAna, etc.), has useful reviews, and offers a notably good return policy for members.”
ChatGPT, asked: where is the best place to buy yoga mats online in the US?
“Why buy here: REI carries the top-tier brands (Manduka, Jade Yoga, prAna, and Manduka) all in one place.”
Gemini, asked: where is the best place to buy yoga mats online in the US?
“| | Mats, rings, bands, balls, sliders, weights | Target, Dick’s Sporting Goods, REI, Amazon, or Balanced Body | Fine for accessories.”
ChatGPT, asked: where should I shop online for pilates equipment in America?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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