How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
The index › Belgium › Kleding algemeen
Clothing
35 buying questions, Belgium, 2 assistants
Measured on 08-11-2026, 120 stores, ChatGPT, Gemini
| # | Store | Since last | Named | Recommended |
|---|---|---|---|---|
| =1 |
JBC
jbc.be |
0 | 31 / 35 | 23 |
| =1 |
ZEB
zeb.be |
0 | 26 / 35 | 15 |
| =3 |
asadventure.com
asadventure.com |
0 | 13 / 35 | 9 |
| =3 |
Torfs
torfs.be |
0 | 15 / 35 | 8 |
| =3 |
Brooklyn
brooklyn.be |
▲3 | 7 / 35 | 3 |
| =3 |
Zeeman
zeeman.be |
▲6 | 3 / 35 | 3 |
| =7 |
INNO
inno.be |
▼2 | 12 / 35 | 2 |
| =7 |
Supergoods.be
supergoods.be |
▼1 | 7 / 35 | 2 |
| =9 |
Think Twice
thinktwice.be |
▲8 | 2 / 35 | 2 |
| =9 |
Deleye
deleye.be |
▼4 | 7 / 35 | 1 |
| =9 |
Atelier Noterman
ateliernoterman.com |
new | 1 / 35 | 1 |
| =9 |
Castart
castart.com |
new | 1 / 35 | 1 |
| =9 |
Goldfish
goldfish.be |
0 | 1 / 35 | 1 |
| =9 |
Rue Blanche
rueblanche.com |
new | 1 / 35 | 1 |
| =9 |
The Fashion Store
thefashionstore.be |
▲1 | 1 / 35 | 1 |
| =9 |
Wolvis
wolvis.be |
▲10 | 1 / 35 | 1 |
| =9 |
Juttu
juttu.be |
▼8 | 4 / 35 | 0 |
| =9 |
La Redoute
la-redoute.be |
▲2 | 4 / 35 | 0 |
| =9 |
La Redoute
laredoute.be |
▲2 | 4 / 35 | 0 |
| =9 |
& Other Stories
andotherstories.com |
new | 2 / 35 | 0 |
| =9 |
Hunting and Collecting
huntingandcollecting.com |
new | 2 / 35 | 0 |
| =9 |
MOOSE in the CITY
moose-in-the-city.com |
▼11 | 2 / 35 | 0 |
| =9 |
Orta Store
orta-store.com |
new | 2 / 35 | 0 |
| =9 |
Bel&Bo
belandbo.com |
▼14 | 1 / 35 | 0 |
| =9 |
BestSecret
bestsecret.com |
▲2 | 1 / 35 | 0 |
| =9 |
De Witte Engel
dewitteengel.be |
new | 1 / 35 | 0 |
| =9 |
Harvest Club
harvestclub.be |
▼8 | 1 / 35 | 0 |
| =9 |
Hoste
hoste.be |
new | 1 / 35 | 0 |
| =9 |
Mango Outlet
mangooutlet.com |
new | 1 / 35 | 0 |
| =9 |
Prosafco
prosafco.be |
new | 1 / 35 | 0 |
| =9 |
Rewind
rewindstore.be |
▼4 | 1 / 35 | 0 |
| =9 |
SKM
skm.be |
▼8 | 1 / 35 | 0 |
| =9 |
Suspicious Antwerp
suspiciousantwerp.com |
new | 1 / 35 | 0 |
| =9 |
The Outnet
theoutnet.com |
new | 1 / 35 | 0 |
| =9 |
Vanderschueren
vanderschueren.com |
new | 1 / 35 | 0 |
| =9 |
Yoox
yoox.com |
new | 1 / 35 | 0 |
| =9 |
Ziffiks
ziffiks.be |
new | 1 / 35 | 0 |
Each question goes to ChatGPT and Gemini once. Answers vary between runs, so stores only a few answers apart share a place (=).
Biggest risers since last month: Wolvis ▲10, Think Twice ▲8, Zeeman ▲6
In the top 10? Share it: LinkedIn, download the image
Category median: named in 0 of 35 questions (the middle store of all 120 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 83 stores were named in none of these questions.
This ranking covers the 120 stores we measure in this category. That is not every store in the market.
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
Zalando
Marketplace
33 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Vinted
Marketplace
14 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Otrium
Platform
5 of 70
AI sends shoppers there. Check whether you can be listed.
Bol
Marketplace
4 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Trustpilot
Review site
3 of 70
Collect reviews there: AI quotes them as proof that a store can be trusted.
2dehands
Platform
2 of 70
AI sends shoppers there. Check whether you can be listed.
Amazon
Marketplace
2 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Community
2 of 70
Be present there with useful posts or answers; AI repeats what people say.
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
AI named: JBC, Torfs, e5
AI named: Zalando, ABOUT YOU, Omoda
AI named: JBC, Hema België, Zeeman België
AI named: JBC, e5, C&A België
AI named: Zalando België, JBC, Schoenen Torfs
AI named: JBC, e5, Bel&Bo
AI named: JBC, C&A België, Bel&Bo
AI named: Zeeman, C&A België, Decathlon België
AI named: JBC, ZEB, CKS
AI named: Zalando, ABOUT YOU, H&M
AI named: Les Soeurs, Monar & Clothes, Supergoods
AI named: Kiabi, Zeeman, C&A
AI named: Zalando, ABOUT YOU, ASOS
AI named: ZEB, e5, JBC
AI named: Zalando, About You, ASOS
AI named: Xandres, Caroline Biss, Terre Bleue
AI named: e5, JBC, Torfs
AI named: Zalando, JBC, Zara
AI named: ZEB, JBC, e5
AI named: JBC, e5, A.S.Adventure
AI named: JBC, C&A België, Bel&Bo
AI named: JBC, ZEB, C&A
AI named: JBC, Bel&Bo, e5
AI named: Paprika, Xandres, Xandres Gold
AI named: Makkelijk Aankleden, So Yes, Goed Thuiszorgwinkel
AI named: AS Adventure, JBC, e5
AI named: JBC, ZEB, Torfs
AI named: JBC, e5, Torfs
AI named: ZEB, Zalando België, JBC
AI named: Zalando.be, JBC.be, Torfs.be
AI named: JBC, e5, Bel&Bo
AI named: Zeeman, Wibra, Kiabi
AI named: Zara, H&M, C&A
AI named: Mertens Workwear, Vandeputte Safety, De Witte
AI named: Zalando, Juttu, CKS
How to read this
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
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