How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
The index › the Netherlands › Herenkleding
Men's clothing
35 buying questions, the Netherlands, 2 assistants
Measured on 06-11-2026, 65 stores, ChatGPT, Gemini
| # | Store | Since last | Named | Recommended |
|---|---|---|---|---|
| 1 |
De Bijenkorf
bijenkorf.nl |
= | 26 / 35+25 | 11 |
| 2 |
De Bijenkorf Food
debijenkorf.nl |
= | 26 / 35+25 | 11 |
| 3 |
OFM. (Only for Men)
onlyformen.nl |
▲4 | 23 / 35+22 | 9 |
| 4 |
SuitSupply
suitsupply.com |
▼1 | 16 / 35+15 | 9 |
| 5 |
About You
aboutyou.nl |
▼1 | 16 / 35+15 | 7 |
| 6 |
WE Fashion
wefashion.nl |
▼1 | 13 / 35+12 | 7 |
| 7 |
Wehkamp
wehkamp.nl |
▼1 | 18 / 35+17 | 6 |
| 8 |
Schulte Herenmode
schulteherenmode.nl |
= | 5 / 35+4 | 4 |
| 9 |
ASOS
asos.com |
▲8 | 9 / 35+8 | 3 |
| 10 |
JacHensen.nl
jachensen.nl |
▲1 | 8 / 35+7 | 3 |
| 11 |
GENTS
gents.nl |
new | 5 / 35+4 | 3 |
| 12 |
Oger
oger.nl |
▲6 | 7 / 35+6 | 2 |
| 13 |
Zalando Lounge
zalando-lounge.nl |
▼4 | 4 / 35+3 | 2 |
| 14 |
Bever
bever.nl |
= | 3 / 35+2 | 2 |
| 15 |
BoohooMAN
boohooman.com |
new | 3 / 35+2 | 2 |
| 16 |
Decathlon
decathlon.nl |
▼6 | 3 / 35+2 | 2 |
| 17 |
Overhemden.com
overhemden.com |
▲9 | 3 / 35+2 | 2 |
| 18 |
Freshcotton
freshcotton.com |
▼5 | 4 / 35+3 | 1 |
| 19 |
Piet Zoomers
pietzoomers.nl |
= | 3 / 35+2 | 1 |
| 20 |
Bos Men Shop
bosmenshop.nl |
new | 2 / 35+1 | 1 |
| 21 |
Kiabi
kiabi.nl |
▼5 | 2 / 35+1 | 1 |
| 22 |
JD Sports
jdsports.nl |
▼1 | 1 / 35 | 1 |
| 23 |
Overhemden Online
overhemdenonline.nl |
▼1 | 1 / 35 | 1 |
| 24 |
Proforto.nl
proforto.nl |
▼1 | 1 / 35 | 1 |
| 25 |
Snipes Sale
snipes.nl |
▼1 | 1 / 35 | 1 |
| 26 |
OFM
ofm.nl |
▼14 | 5 / 35+4 | 0 |
| 27 |
Van Uffelen Mode
vanuffelenmode.nl |
▼2 | 5 / 35+4 | 0 |
| 28 |
Jeans Centre
jeanscentre.nl |
▼13 | 3 / 35+2 | 0 |
| 29 |
Society Shop
societyshop.nl |
new | 3 / 35+2 | 0 |
| 30 |
The Society Shop
thesocietyshop.com |
new | 3 / 35+2 | 0 |
| 31 |
Boozt.com/nl
boozt.com |
new | 2 / 35+1 | 0 |
| 32 |
Open32
open32.nl |
new | 2 / 35+1 | 0 |
| 33 |
Primark
primark.com |
new | 2 / 35+1 | 0 |
| 34 |
SHEIN
shein.com |
▼7 | 2 / 35+1 | 0 |
| 35 |
Wibra.nl
wibra.nl |
▼7 | 2 / 35+1 | 0 |
| 36 |
Bigmensfashion.nl
bigmensfashion.nl |
new | 1 / 35 | 0 |
| 37 |
Bristol
bristol.nl |
new | 1 / 35 | 0 |
| 38 |
GroteMatenHeren.nl
grotematenheren.nl |
new | 1 / 35 | 0 |
| 39 |
Henk ter Horst
henkterhorst.nl |
new | 1 / 35 | 0 |
| 40 |
Pakken.nl
pakken.nl |
new | 1 / 35 | 0 |
| 41 |
Pakkenwinkel
pakkenwinkel.nl |
new | 1 / 35 | 0 |
| 42 |
Scapino
scapino.nl |
▼13 | 1 / 35 | 0 |
| 43 |
Soccerfanshop
soccerfanshop.nl |
▼12 | 1 / 35 | 0 |
Biggest risers since last month: Overhemden.com ▲9, ASOS ▲8, Oger ▲6
In the top 10? Share it: LinkedIn, download the image
Category median: named in 1 of 35 questions (the middle store of all 65 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 22 stores were named in none of these questions.
This ranking covers the 65 stores we measure in this category. That is not every store in the market.
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
Zalando
Marketplace
46 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Bol
Marketplace
9 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Thuiswinkel Waarborg
Review site
6 of 70
Collect reviews there: AI quotes them as proof that a store can be trusted.
Otrium
Platform
5 of 70
AI sends shoppers there. Check whether you can be listed.
Amazon
Marketplace
4 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Vinted
Marketplace
4 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Marktplaats
Marketplace
3 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Trustpilot
Review site
3 of 70
Collect reviews there: AI quotes them as proof that a store can be trusted.
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
AI named: Suitable, OFM., Wehkamp
AI named: GroteMatenHeren.nl, JP1880, Only for Men
AI named: SuitSupply, Pakken.nl, GENTS
AI named: Zalando, ABOUT YOU, Boozt
AI named: Zalando, de Bijenkorf, Only for Men
AI named: Otrium, UNIQLO, WE Fashion
AI named: Girav, Bamigo, UNIQLO Nederland
AI named: JD Sports, SNIPES, Zalando
AI named: Oger.nl, Suitsupply.com/nl-nl, SchulteHerenmode.nl
AI named: Zalando, Wehkamp, de Bijenkorf
AI named: Van Gils, SuitSupply, Hugo Boss
AI named: WE Fashion, C&A, Jack & Jones
AI named: Zalando, ABOUT YOU, Wehkamp
AI named: Zalando, Jeans Centre, WE Fashion
AI named: Profuomo, de Bijenkorf, Eton
AI named: De Bijenkorf, Suitable, Only for Men
AI named: Jac Hensen, Schulte Herenmode, Suitable
AI named: Zeeman, Wibra, HEMA
AI named: Zalando, Omoda, de Bijenkorf
AI named: Zalando, ABOUT YOU, Suitable
AI named: Zeeman, Scapino, Bristol
AI named: Zalando.nl, Suitable.nl, Onlyformen.nl
AI named: Zalando, ABOUT YOU, Wehkamp
AI named: Wehkamp, Suitable, Schulte Herenmode
AI named: Proforto.nl, Werkkleding.nl, Unishore Workwear
AI named: Suitable.nl, de Bijenkorf, Only for Men
AI named: Babista.nl, PeterHahn.nl, bonprix.nl
AI named: Schulte Herenmode, Suitable.nl, Jac Hensen
AI named: de Bijenkorf, Zalando, WE Fashion
AI named: de Bijenkorf, ABOUT YOU, Wehkamp
AI named: Wehkamp, de Bijenkorf, Zalando
AI named: De Rode Winkel, Oger, Jac Hensen
AI named: BestSecret, Zalando Lounge, Veepee
AI named: Zalando, ABOUT YOU, Wehkamp
AI named: Zalando, ABOUT YOU, Wehkamp
How to read this
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
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