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Make-up

34 buying questions, the Netherlands, 2 assistants

Measured on 05-11-2026, 61 stores, ChatGPT, Gemini

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# Store Named Recommended
1 Boozyshop

boozyshop.nl

33 / 34+32 25
2 Douglas.nl

douglas.nl

32 / 34+31 22
3 Kruidvat.nl

kruidvat.nl

27 / 34+26 18
4 ICI PARIS XL

iciparisxl.nl

30 / 34+29 16
5 Etos.nl

etos.nl

20 / 34+19 12
6 De Bijenkorf Food

debijenkorf.nl

20 / 34+19 10
7 Notino.nl

notino.nl

18 / 34+17 7
8 The Make Up Spot

themakeupspot.nl

14 / 34+13 5
9 Sephora

sephora.nl

5 / 34+4 3
10 Voordeeldrogisterij.nl

voordeeldrogisterij.nl

4 / 34+3 3
11 Wehkamp

wehkamp.nl

2 / 34+1 2
12 Lookfantastic.nl

lookfantastic.nl

11 / 34+10 1
13 Beauty Bay

beautybay.nl

9 / 34+8 1
14 HEMA

hema.nl

6 / 34+5 1
15 Little Wonderland

littlewonderland.nl

6 / 34+5 1
16 Cosmania

cosmania.nl

3 / 34+2 1
17 Deloox.nl

deloox.nl

2 / 34+1 1
18 Backstage Amsterdam

backstageamsterdam.com

1 / 34 1
19 Vegan Beauty Shop

veganbeauty.nl

1 / 34 1
20 Skins.nl

skins.nl

4 / 34+3 0
21 DeOnlineDrogist.nl

deonlinedrogist.nl

3 / 34+2 0
22 Big Green Smile

biggreensmile.nl

2 / 34+1 0
23 Drogist.nl

drogist.nl

2 / 34+1 0
24 Korean Skincare

koreanskincare.nl

2 / 34+1 0
25 Babassu

babassu.nl

1 / 34 0
26 Beauty88.nl

beauty88.nl

1 / 34 0
27 Mega Beauty Shop

beautyshop.nl

1 / 34 0
28 Blisso.nl

blisso.nl

1 / 34 0
29 Lyko

lyko.com

1 / 34 0
30 Makeupshop.nl

makeupshop.nl

1 / 34 0
31 Schmink & Grime

schminkengrime.nl

1 / 34 0
32 Schminkspecialist

schminkspecialist.nl

1 / 34 0

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Category median: named in 1 of 34 questions (the middle store of all 61 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 29 stores were named in none of these questions.

This ranking covers the 61 stores we measure in this category. That is not every store in the market.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%20%20%40%40%60%60%80%80%100%100%Named in % of buying questionsRecommended in %Known, not recommendedBoozyshopBoozyshopDouglas.nlDouglas.nlICI PARIS XLICI PARIS XLKruidvat.nlKruidvat.nlEtos.nlEtos.nlDe Bijenkorf FoodDe Bijenkorf FoodNotino.nlThe Make Up SpotLookfantastic.nlBeauty BaySephoraHEMALittle WonderlandVoordeeldrogisterij.nlWehkampCosmaniaSkins.nlDeOnlineDrogist.nlDeloox.nlBackstage AmsterdamVegan Beauty ShopBig Green SmileDrogist.nlKorean SkincareBabassuBeauty88.nlMega Beauty ShopBlisso.nlLykoMakeupshop.nlSchmink & GrimeSchminkspecialist

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Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Bol

Marketplace

35 of 68

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

TikTok

Community

12 of 68

Be present there with useful posts or answers; AI repeats what people say.

Amazon

Marketplace

8 of 68

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Thuiswinkel Waarborg

Review site

5 of 68

Collect reviews there: AI quotes them as proof that a store can be trusted.

Zalando

Marketplace

5 of 68

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Google Shopping

Comparison or test site

4 of 68

Make sure your products are listed there with full and correct data.

YouTube

Community

4 of 68

Be present there with useful posts or answers; AI repeats what people say.

Instagram

Community

2 of 68

Be present there with useful posts or answers; AI repeats what people say.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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