How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
The index › the Netherlands › Outdoor en kamperen
Outdoor and camping
35 buying questions, the Netherlands, 2 assistants
Measured on 05-11-2026, 54 stores, ChatGPT, Gemini
| # | Store | Since last | Named | Recommended |
|---|---|---|---|---|
| 1 |
Bever
bever.nl |
= | 32 / 35+31 | 22 |
| 2 |
Decathlon
decathlon.nl |
new | 31 / 35+30 | 20 |
| 3 |
Obelink.nl
obelink.nl |
▼1 | 24 / 35+23 | 20 |
| 4 |
Bergfreunde
bergfreunde.nl |
▼1 | 15 / 35+14 | 5 |
| 5 |
Kampeerwereld Hendriks
kampeerwereld.nl |
▲2 | 13 / 35+12 | 5 |
| 6 |
De Wit Schijndel
dewitschijndel.nl |
▼2 | 11 / 35+10 | 5 |
| 7 |
Vrijbuiter
vrijbuiter.nl |
▲1 | 15 / 35+14 | 2 |
| 8 |
Carl Denig
carldenig.nl |
▼3 | 4 / 35+3 | 2 |
| 9 |
Lidl.nl
lidl.nl |
new | 3 / 35+2 | 1 |
| 10 |
Aldi.nl
aldi.nl |
new | 2 / 35+1 | 1 |
| 11 |
KampeerhalRoden.nl
kampeerhalroden.nl |
new | 2 / 35+1 | 1 |
| 12 |
Snowcountry
snowcountry.nl |
▼1 | 2 / 35+1 | 1 |
| 13 |
ScoutShop
scoutshop.nl |
new | 1 / 35 | 1 |
| 14 |
OutdoorXL
outdoorxl.nl |
▼8 | 9 / 35+8 | 0 |
| 15 |
Bushcraftshop
bushcraftshop.nl |
▼3 | 3 / 35+2 | 0 |
| 16 |
Coolblue
coolblue.nl |
new | 3 / 35+2 | 0 |
| 17 |
hema.nl
hema.nl |
new | 2 / 35+1 | 0 |
| 18 |
Perry Sport
perrysport.nl |
new | 2 / 35+1 | 0 |
| 19 |
Plutosport
plutosport.nl |
▼10 | 2 / 35+1 | 0 |
| 20 |
Twinseasons
twinseasons.nl |
▲1 | 2 / 35+1 | 0 |
| 21 |
4Camping
4camping.nl |
new | 1 / 35 | 0 |
| 22 |
Baxrecreatieshop
baxrecreatieshop.nl |
new | 1 / 35 | 0 |
| 23 |
Bergzeit
bergzeit.nl |
▼8 | 1 / 35 | 0 |
| 24 |
Buitensportwinkel
buitensportwinkel.nl |
▼11 | 1 / 35 | 0 |
| 25 |
Country Store
countrystore.nl |
new | 1 / 35 | 0 |
| 26 |
Kampeerwinkel.nl
kampeerwinkel.nl |
▼9 | 1 / 35 | 0 |
| 27 |
Klimwinkel
klimwinkel.nl |
▼17 | 1 / 35 | 0 |
| 28 |
Limango
limango.nl |
▼10 | 1 / 35 | 0 |
| 29 |
Outdoorsupply.nl
outdoorsupply.nl |
▼6 | 1 / 35 | 0 |
| 30 |
Ronald Adventure Shop
ronaldadventureshop.nl |
new | 1 / 35 | 0 |
Biggest risers since last month: Kampeerwereld Hendriks ▲2, Vrijbuiter ▲1, Twinseasons ▲1
In the top 10? Share it: LinkedIn, download the image
Category median: named in 1 of 35 questions (the middle store of all 54 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 24 stores were named in none of these questions.
This ranking covers the 54 stores we measure in this category. That is not every store in the market.
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
Bol
Marketplace
21 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Amazon
Marketplace
9 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Marktplaats
Marketplace
4 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Google Shopping
Comparison or test site
3 of 70
Make sure your products are listed there with full and correct data.
Kieskeurig
Comparison or test site
3 of 70
Make sure your products are listed there with full and correct data.
Zalando
Marketplace
3 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Vinted
Marketplace
2 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Beslist
Comparison or test site
1 of 70
Make sure your products are listed there with full and correct data.
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
AI named: Bever, Decathlon, ANWB
AI named: Obelink, De Wit Schijndel, Bever
AI named: Bever, Decathlon Nederland, Obelink
AI named: Bever, Bergfreunde, Zwerfkei Outdoor & Travel Centre
AI named: Bever, Decathlon, Kampeerwereld
AI named: Bever, Decathlon, Decathlon.nl
AI named: Decathlon, Obelink, Lidl
AI named: Zwerfkei, Antilope Outdoor, OutdoorXL
AI named: Decathlon, Obelink, Bever
AI named: Decathlon, Bever, Obelink
AI named: Decathlon, Obelink, Bever
AI named: Decathlon, Obelink, Lidl
AI named: Bever.nl, Zwerfkei.nl, Bergfreunde.nl
AI named: Bever, ANWB Webwinkel, Obelink
AI named: Decathlon, Obelink, Bever
AI named: Obelink, De Wit Schijndel, Kampeerwereld Hendriks
AI named: Bever, Decathlon, ANWB Webwinkel
AI named: Bever, Kampeerwereld, Obelink
AI named: Obelink, Decathlon, ANWB
AI named: Obelink, Decathlon, Bever
AI named: Decathlon, Bever, Obelink
AI named: Bever, Decathlon, Bergfreunde.nl
AI named: Bever, Vrijbuiter, Decathlon
AI named: Obelink.nl, Kampeerwereld.nl, Decathlon
AI named: Obelink, Bever, Kampeerwereld
AI named: Decathlon.nl, Bever.nl, Obelink.nl
AI named: Zwerfkei.nl, All4Mountains.nl, Vertical-Extreme.nl
AI named: Bever.nl, Zwerfkei.nl, Antilope.nl
AI named: Decathlon.nl, Obelink.nl, Vrijbuiter.nl
AI named: Vegro, Obelink, De Wit Schijndel
AI named: Bever.nl, Decathlon.nl, ANWB.nl/webwinkel
AI named: Kampeerwereld.nl, Obelink.nl, DeWitSchijndel.nl
AI named: Obelink.nl, De Wit Schijndel, Kampeerwereld.nl
AI named: Bever, Bergfreunde, Zwerfkei
AI named: Obelink, Kampeerwereld, De Wit Schijndel
How to read this
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
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