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Athleta in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy clothing, is Athleta named? This is the answer from our latest monthly measurement, October 2026.

of 141 stores measured

8/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Athleta

#7	American Giant	2/35
#8	Sid Mashburn	1/35
#9	Athleta	8/35
#10	Shopbop	6/35
#11	JCPenney	5/35

See the full ranking for Clothing

What AI says about Athleta

In the 11 answers that name Athleta, AI mentions: low prices (1x), service and advice (1x), premium (1x).

“Best for activewear: Lululemon, Nike, Athleta, and Gymshark.”

ChatGPT, asked: Where is the best place to buy clothes online in the US?

“Family (Old Navy, Gap, Banana Republic, Athleta)”

Gemini, asked: Which American online clothing store is the most reliable?

“Athletic & Loungewear: Lululemon, Nike, Athleta, Gymshark.”

Gemini, asked: Where can I safely order clothes online in the US without getting scammed?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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