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Shopbop in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy clothing, is Shopbop named? This is the answer from our latest monthly measurement, October 2026.

#10

of 141 stores measured

6/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Shopbop

#8	Sid Mashburn	1/35
#9	Athleta	8/35
#10	Shopbop	6/35
#11	JCPenney	5/35
#12	Aerie	3/35

See the full ranking for Clothing

What AI says about Shopbop

In the 8 answers that name Shopbop, AI mentions: premium (1x), trusted (1x).

“[Shopbop](https://www.shopbop.com): Owned by Amazon, it features mid-to-high-tier contemporary designers (like Ganni, Staud, Tory Burch).”

Gemini, asked: Which American website should I use to shop for clothing online?

“Designer / higher-end - Nordstrom, Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus - Shopbop, owned by Amazon and generally reputable.”

ChatGPT, asked: Where can I safely order clothes online in the US without getting scammed?

“Revolve / Shopbop: High-end, trendy fashion with reliable US shipping and fast returns.”

Gemini, asked: Where can I safely order clothes online in the US without getting scammed?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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