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JCPenney in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy clothing, is JCPenney named? This is the answer from our latest monthly measurement, October 2026.

#11

of 141 stores measured

5/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around JCPenney

#9	Athleta	8/35
#10	Shopbop	6/35
#11	JCPenney	5/35
#12	Aerie	3/35
#13	Forever 21	3/35

See the full ranking for Clothing

What AI says about JCPenney

In the 5 answers that name JCPenney, AI mentions: low prices (1x).

“| | JCPenney | Workwear, basics, brands on clearance | $10–40 | Look for clearance and house brands such as St.”

ChatGPT, asked: Where can I buy cheap but decent quality clothing online in the US?

“JCPenney, Often has inexpensive business-casual clothing, particularly through sales and coupons.”

ChatGPT, asked: Which US online store sells budget-friendly work clothes for women?

“Examples: Nordstrom, Macy’s, Bloomingdale’s, Saks Fifth Avenue, JCPenney, Kohl’s, Dillard’s.”

ChatGPT, asked: I usually just go to big general marketplaces for clothes but where else can I buy clothing online in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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