Huckberry in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy clothing, is Huckberry named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Huckberry
| #1 | Revolve | 6/35 |
| #2 | Huckberry | 3/35 |
| #3 | Kohl’s | 8/35 |
| #4 | The RealReal | 4/35 |
See the full ranking for Clothing
What AI says about Huckberry
In the 3 answers that name Huckberry, AI mentions: quality (1x), premium (1x).
“Why it’s known for quality: Huckberry curates tough, durable, and timeless gear from top independent brands, alongside exceptional in-house labels like Flint and Tinder (famous for their US-made Waxed Trucker Jacket) and Relwen.”
Gemini, asked: Which US webshop is known for selling quality men's clothing?
“[Huckberry](https://huckberry.com) (Men’s): Based in Austin/San Francisco, Huckberry is like a boutique outdoor/lifestyle department store for men.”
Gemini, asked: Are there any smaller American clothing websites I should try instead of the big department store sites?
“The Best for Curated Men’s Heritage & Everyday Wear: Huckberry”
Gemini, asked: Which specialized US online clothing store is a good alternative to large general retailers?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
Follow this rank
Get an email when Huckberry moves up or down in the next measurement. Free, one click to stop.
Is this your store?
See the buying questions where AI names someone else instead of you, and what to change. Free, no account.
See the questions I loseIs this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.