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The RealReal in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy clothing, is The RealReal named? This is the answer from our latest monthly measurement, October 2026.

of 141 stores measured

4/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around The RealReal

#2	Huckberry	3/35
#3	Kohl’s	8/35
#4	The RealReal	4/35
#5	Torrid	4/35
#6	Gap Factory	3/35

See the full ranking for Clothing

What AI says about The RealReal

In the 5 answers that name The RealReal, AI mentions: premium (1x).

“Best for secondhand/designer deals: ThredUp, Poshmark, The RealReal, and eBay.”

ChatGPT, asked: Where is the best place to buy clothes online in the US?

“For sneakers/designer goods: GOAT, StockX, The RealReal offer authentication services, though no service is perfect.”

ChatGPT, asked: Where can I safely order clothes online in the US without getting scammed?

“The RealReal, Luxury resale; inspect condition notes and authentication details.”

ChatGPT, asked: Where can I find the best deals on clothing online in the United States?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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