Kohl’s in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy clothing, is Kohl’s named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Kohl’s
| #1 | Revolve | 6/35 |
| #2 | Huckberry | 3/35 |
| #3 | Kohl’s | 8/35 |
| #4 | The RealReal | 4/35 |
| #5 | Torrid | 4/35 |
See the full ranking for Clothing
What AI says about Kohl’s
In the 9 answers that name Kohl’s, AI mentions: low prices (2x), fast delivery (1x), trusted (1x).
“Retailer websites/apps, especially Walmart, Target, Old Navy/Gap, Kohl’s, Macy’s, Nordstrom, Nike, Adidas, and Lululemon.”
ChatGPT, asked: Where do most Americans shop for clothes online these days?
“Macy’s & Kohl’s: While their physical footprints are shrinking, they still drive billions in online sales, especially for formal wear, workwear, and mid-tier legacy brands (like Ralph Lauren, Calvin Klein, and Tommy Hilfiger).”
Gemini, asked: Where do most Americans shop for clothes online these days?
“| If you are willing to return in person, many more stores effectively give you free returns even when mail returns have a fee, including: - Old Navy, Gap, Banana Republic, Athleta - Macy’s - Kohl’s - J.Crew and Madewell - Abercrombie,...”
ChatGPT, asked: Where can I buy clothes online in the US and return them for free if they don't fit?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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