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Macy's in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy clothing, is Macy's named? This is the answer from our latest monthly measurement, November 2026.

#5

of 126 stores measured

16/35

buying questions where AI names it; the category median is 0

2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Macy's

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What AI says about Macy's

In the 23 answers that name Macy's, AI mentions: low prices (2x), wide range (1x), service and advice (1x).

“[Macy's](https://www.macys.com): A classic, budget-to-mid-range department store.”

Gemini, asked: Which American website should I use to shop for clothing online?

“Macy’s, [macys.com](https://www.macys.com) Large selection across price points; frequent sales and many familiar brands.”

ChatGPT, asked: Where can I buy women's clothing online from a trustworthy US store?

“This is because people rarely seek out independent review sites unless they have had a shipping delay, lost package, or poor customer service experience. To find the true "best," retail analysts look at Customer Lifetime Value, Net...”

Gemini, asked: Which US clothing website has the best customer reviews?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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