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The index › the United States › Clothing › Buying question

Which American website should I use to shop for clothing online?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

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The stores AI named

  1. Nordstrom
  2. Old Navy
  3. Gap
  4. Target
  5. J.Crew
  6. Zappos
  7. REI
  8. Macy's
  9. Revolve
  10. Abercrombie & Fitch
  11. Urban Outfitters
  12. Everlane
  13. Shopbop
  14. SSENSE
  15. Saks Fifth Avenue

From our monthly measurement for clothing in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for clothing ›

Other questions shoppers ask

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