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REI in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy clothing, is REI named? This is the answer from our latest monthly measurement, November 2026.

#8

of 126 stores measured

6/35

buying questions where AI names it; the category median is 0

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around REI

#6Huckberry3/35 #7Kohl’s8/35
#8REI6/35
#9Bloomingdale's5/35 #10Sierra4/35
See the full ranking for Clothing

What AI says about REI

In the 7 answers that name REI, AI mentions: trusted (2x), low prices (1x), quality (1x).

“REI, very dependable for activewear and outdoor clothing, especially for members.”

ChatGPT, asked: Which American online clothing store is the most reliable?

“Best for Outdoor & Activewear: REI”

Gemini, asked: Which American online clothing store is the most reliable?

“Athletic / outdoor - Nike, Adidas, New Balance, Lululemon, REI, Dick’s Sporting Goods, use their official websites.”

ChatGPT, asked: Where can I safely order clothes online in the US without getting scammed?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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