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Where should a first-time homeowner shop for furniture online in the US?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

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The stores AI named

  1. IKEA
  2. Wayfair
  3. Target
  4. Walmart
  5. Amazon
  6. Costco
  7. Article
  8. West Elm
  9. Crate & Barrel
  10. Pottery Barn
  11. Ashley
  12. Burrow
  13. Floyd
  14. Albany Park
  15. Room & Board

From our monthly measurement for furniture in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for furniture ›

Other questions shoppers ask

Is AI sending these shoppers to someone else?

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