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IT Cosmetics in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy makeup, is IT Cosmetics named? This is the answer from our latest monthly measurement, October 2026.

#10

of 43 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around IT Cosmetics

#8	Maybelline	5/35
#9	Saks	4/35
#10	IT Cosmetics	2/35
#11	morphe.com	2/35
#12	Benefit Cosmetics	1/35

See the full ranking for Makeup

What AI says about IT Cosmetics

In the 3 answers that name IT Cosmetics, AI mentions: low prices (1x).

“| | Beauty brands’ own sites | Estée Lauder, Clinique, Lancôme, Bobbi Brown, IT Cosmetics, bareMinerals | Often have exclusive sets, shade-matching tools, samples, promotions, and detailed product guidance.”

ChatGPT, asked: Where can older women buy makeup online in the US that is suited for mature skin?

“Laura Geller, IT Cosmetics, Sephora, and Nordstrom all allow returns even if the makeup has been gently used.”

Gemini, asked: Where can older women buy makeup online in the US that is suited for mature skin?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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