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morphe.com in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy makeup, is morphe.com named? This is the answer from our latest monthly measurement, October 2026.

#11

of 43 stores measured

2/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around morphe.com

#9	Saks	4/35
#10	IT Cosmetics	2/35
#11	morphe.com	2/35
#12	Benefit Cosmetics	1/35
#13	CoverGirl	1/35

See the full ranking for Makeup

What AI says about morphe.com

“Drugstore BOGOs: Frequent "Buy One, Get One 40% or 50% off" deals on brands like NYX, Juvia’s Place, and Morphe.”

Gemini, asked: Which US webshop has the best deals on eyeshadow palettes?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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