#4
of 13 stores measured
The index › the United States › Sustainable clothing › EarthHero
EarthHero in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy sustainable clothing, is EarthHero named? This is the answer from our latest monthly measurement, November 2026.
6/35
buying questions where AI names it; the category median is 2
1
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around EarthHero
See the full ranking for Sustainable clothingWhat AI says about EarthHero
In the 7 answers that name EarthHero, AI mentions: sustainable (4x).
“| | More brand variety | EarthHero | Large sustainable-goods marketplace with clothing and accessories, though the apparel selection can be less fashion-focused than Made Trade.”
ChatGPT, asked: Where is the best place to buy sustainable clothing online in the US?
“EarthHero, earthhero.com Carries many sustainable clothing brands and lets you shop by materials and certifications.”
ChatGPT, asked: Where can I shop for organic cotton clothes online in America?
“[EarthHero](https://earthhero.com/): An online marketplace for all things zero-waste and sustainable, with a solid clothing section featuring certified organic garments.”
Gemini, asked: Where can I shop for organic cotton clothes online in America?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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