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REI in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy sustainable clothing, is REI named? This is the answer from our latest monthly measurement, November 2026.

#6

of 13 stores measured

2/35

buying questions where AI names it; the category median is 2

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around REI

#4EarthHero6/35 #5Patagonia Worn Wear5/35
#6REI2/35
#7Target3/35
See the full ranking for Sustainable clothing

What AI says about REI

In the 2 answers that name REI, AI mentions: sustainable (2x), fast delivery (1x).

“Fastest Multi-Brand Outdoor/Everyday: REI”

Gemini, asked: Which US webshop ships sustainable clothing the fastest?

“REI, excellent support and returns for sustainable outdoor apparel, though it is a retailer rather than a single fashion label.”

ChatGPT, asked: Which American webshop for sustainable fashion has the best customer service if something goes wrong?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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