KRILLOINDEX

For Days in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy sustainable clothing, is For Days named? This is the answer from our latest monthly measurement, October 2026.

#13
of 41 stores measured
4/35
buying questions where AI names it; the category median is 1
1
questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around For Days

#11 Patagonia Worn Wear 5/35
#12 everlane.com 4/35
#13 For Days 4/35
#14 LA Relaxed 2/35
#15 Known Supply 7/35

See the full ranking for Sustainable clothing

What AI says about For Days

“| | Circular / take-back focused shopping | For Days | Everyday tees, sweats, and basics with a take-back program for worn textiles.”

ChatGPT, asked: Where should I go online to buy eco-friendly everyday outfits in the US?

“…https://girlfriend.com - For Days, Focuses on circular clothing and takes back old garments through its “Closet Cash” program.”

ChatGPT, asked: Which US online shop is reliable for buying recycled fabric clothing?

“Best for Circular Fashion: For Days”

Gemini, asked: Which American webshop sells sustainable clothing at the lowest prices?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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