reformation.com in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy sustainable clothing, is reformation.com named? This is the answer from our latest monthly measurement, October 2026.

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around reformation.com

#6	Eileen Fisher Renew	11/35
#7	rawganique.com	5/35
#8	reformation.com	12/35
#9	thereformation.com	12/35
#10	outerknown.com	8/35

See the full ranking for Sustainable clothing

What AI says about reformation.com

In the 16 answers that name reformation.com, AI mentions: sustainable (6x), low prices (1x), trusted (1x).

“[Reformation](https://www.thereformation.com/) ($$$): Best known for stylish dresses, wedding-guest attire, and chic denim.”

Gemini, asked: Where is the best place to buy sustainable clothing online in the US?

“| | Women’s dresses and elevated casual | Reformation | Dresses, denim, knitwear, and basics; check item-level fabric composition rather than relying on brand-wide claims.”

ChatGPT, asked: Where should I go online to buy eco-friendly everyday outfits in the US?

“Why it stands out: - U.S.-based marketplace with a strong ethical/sustainability screening process - Carries clothing, shoes, accessories, and home goods from independent brands - Lets you shop by values such as fair trade, vegan,...”

ChatGPT, asked: What is the best American website to buy sustainable fashion from?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.