thereformation.com in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy sustainable clothing, is thereformation.com named? This is the answer from our latest monthly measurement, October 2026.
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around thereformation.com
| #7 | rawganique.com | 5/35 |
| #8 | reformation.com | 12/35 |
| #9 | thereformation.com | 12/35 |
| #10 | outerknown.com | 8/35 |
| #11 | Patagonia Worn Wear | 5/35 |
See the full ranking for Sustainable clothing
What AI says about thereformation.com
“[Reformation](https://www.thereformation.com/) ($$$): Best known for stylish dresses, wedding-guest attire, and chic denim.”
Gemini, asked: Where is the best place to buy sustainable clothing online in the US?
“Best for Trendy & Occasion Wear: [Reformation](https://www.thereformation.com)”
Gemini, asked: What is the best American website to buy sustainable fashion from?
“[Reformation](https://www.thereformation.com/): Ideal if you want trendy, vintage-inspired dresses and modern fashion.”
Gemini, asked: Where can I find a good online store for ethically made clothing in the United States?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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