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outerknown.com in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy sustainable clothing, is outerknown.com named? This is the answer from our latest monthly measurement, October 2026.

#10
of 41 stores measured
8/35
buying questions where AI names it; the category median is 1
1
questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around outerknown.com

#8 reformation.com 12/35
#9 thereformation.com 12/35
#10 outerknown.com 8/35
#11 Patagonia Worn Wear 5/35
#12 everlane.com 4/35

See the full ranking for Sustainable clothing

What AI says about outerknown.com

In the 8 answers that name outerknown.com, AI mentions: sustainable (2x), trusted (2x), low prices (1x), premium (1x).

“[Outerknown](https://www.outerknown.com/)”

Gemini, asked: Where can I shop for organic cotton clothes online in America?

“| | Jeans and wardrobe staples | Outerknown | Casual shirts, denim, knits, and outerwear, with strong material and supply-chain information.”

ChatGPT, asked: Where should I go online to buy eco-friendly everyday outfits in the US?

“[Outerknown](https://www.outerknown.com/): Founded by pro surfer Kelly Slater, this brand focuses on high-end coastal casual wear, flannels, and jeans.”

Gemini, asked: Where can I find a good online store for ethically made clothing in the United States?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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