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Target in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy sustainable clothing, is Target named? This is the answer from our latest monthly measurement, November 2026.

#7

of 13 stores measured

3/35

buying questions where AI names it; the category median is 2

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Target

#5Patagonia Worn Wear5/35 #6REI2/35
#7Target3/35
See the full ranking for Sustainable clothing

What AI says about Target

“They supply not only their own website but also nationwide distribution via Target, Amazon, and Walmart.”

Gemini, asked: Which US shop selling organic clothing has the most items in stock consistently?

“Target (Online Search Filter: "Organic Cotton")”

Gemini, asked: Where can I find budget-friendly organic cotton basics online in the US?

“You can filter by brand (from Target to Madewell to designer), size, color, and condition.”

Gemini, asked: Where should someone new to sustainable fashion shop online in the US to get started?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.