#1
of 34 stores measured
The index › the United States › Travel and luggage › REI
REI in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy travel and luggage, is REI named? This is the answer from our latest monthly measurement, November 2026.
18/35
buying questions where AI names it; the category median is 2
14
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around REI
See the full ranking for Travel and luggageWhat AI says about REI
In the 26 answers that name REI, AI mentions: trusted (7x), service and advice (4x), quality (2x), low prices (1x), fast delivery (1x).
“If you want just one recommendation: choose REI for quality and dependable customer service; choose Amazon if price and variety matter most.”
ChatGPT, asked: which American website should I use to buy travel accessories?
“Why: REI focuses on outdoor and rugged travel.”
Gemini, asked: which American website should I use to buy travel accessories?
“REI, Useful if you want travel backpacks, duffel-style carry-ons, or outdoor-oriented bags.”
ChatGPT, asked: where can I buy a good carry-on suitcase online in the US?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
Is this your store?
See the buying questions where AI names someone else instead of you, and what to change. Free, no account.
See the questions I loseIs this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.