#3
of 34 stores measured
The index › the United States › Travel and luggage › Costco
Costco in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy travel and luggage, is Costco named? This is the answer from our latest monthly measurement, November 2026.
10/35
buying questions where AI names it; the category median is 2
7
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Costco
See the full ranking for Travel and luggageWhat AI says about Costco
In the 13 answers that name Costco, AI mentions: quality (3x), low prices (1x).
“Other strong choices depend on what you want: - Best overall value / returns: Costco, Great for Samsonite, Travelpro, Briggs & Riley, and seasonal sets.”
ChatGPT, asked: where is the best place to buy luggage online in the US?
“Discount and off-price sites, TJ Maxx, Marshalls, Ross, Nordstrom Rack, and Costco are popular for deal seekers, though online stock can be less predictable.”
ChatGPT, asked: where do Americans usually buy their travel bags and luggage online?
“[Costco](https://www.costco.com): If you have a membership, this is the safest place to buy.”
Gemini, asked: where can I buy a spinner suitcase from a trustworthy US online store?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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