#2
of 34 stores measured
The index › the United States › Travel and luggage › Target
Target in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy travel and luggage, is Target named? This is the answer from our latest monthly measurement, November 2026.
16/35
buying questions where AI names it; the category median is 2
7
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Target
See the full ranking for Travel and luggageWhat AI says about Target
In the 27 answers that name Target, AI mentions: low prices (16x), premium (6x), quality (5x), trusted (1x), fast delivery (1x).
“Best budget options: Target.com or Walmart.com, Fine for occasional travel, but less ideal for frequent checked-bag use.”
ChatGPT, asked: where is the best place to buy luggage online in the US?
“Best on a Tight Budget: Target (Open Story) or Amazon”
Gemini, asked: where is the best place to buy luggage online in the US?
“Target, target.com: affordable basics such as neck pillows, luggage tags, adapters, and toiletry bottles.”
ChatGPT, asked: which American website should I use to buy travel accessories?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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