How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
The index › the United States › Travel and luggage
35 buying questions, the United States, 2 assistants
Measured on 06-11-2026, 34 stores, ChatGPT, Gemini
| # | Store | Named | Recommended |
|---|---|---|---|
| =1 |
REI
rei.com |
18 / 35 | 14 |
| =1 |
Target
target.com |
16 / 35 | 7 |
| =3 |
Costco
costco.com |
10 / 35 | 7 |
| =3 |
Nordstrom
nordstrom.com |
11 / 35 | 4 |
| =3 |
Macy's
macys.com |
11 / 35 | 3 |
| =3 |
Sierra
sierra.com |
9 / 35 | 3 |
| =7 |
Backcountry
backcountry.com |
7 / 35 | 1 |
| =7 |
eBags
ebags.com |
6 / 35 | 1 |
| =7 |
Nordstrom Rack
nordstromrack.com |
6 / 35 | 1 |
| =7 |
Kohl’s
kohls.com |
4 / 35 | 1 |
| =7 |
Huckberry
huckberry.com |
3 / 35 | 1 |
| 12 |
GarageGrownGear
garagegrowngear.com |
1 / 35 | 1 |
| =13 |
Marshalls
marshalls.com |
9 / 35 | 0 |
| =13 |
TJ Maxx
tjmaxx.com |
9 / 35 | 0 |
| =13 |
Bloomingdale's
bloomingdales.com |
3 / 35 | 0 |
| =16 |
The Container Store
containerstore.com |
2 / 35 | 0 |
| =16 |
Dick’s Sporting Goods
dickssportinggoods.com |
2 / 35 | 0 |
| =16 |
Luggage Online
luggageonline.com |
2 / 35 | 0 |
| =16 |
Sam's Club
samsclub.com |
2 / 35 | 0 |
| =16 |
B&H Photo Video
bhphotovideo.com |
1 / 35 | 0 |
Each question goes to ChatGPT and Gemini once. Answers vary between runs, so stores only a few answers apart share a place (=).
In the top 10? Share it: LinkedIn, download the image
Category median: named in 2 of 35 questions (the middle store of all 34 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 14 stores were named in none of these questions.
This ranking covers the 34 stores we measure in this category. That is not every store in the market.
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
Amazon
Marketplace
45 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
eBay
Platform
5 of 70
AI sends shoppers there. Check whether you can be listed.
Community
3 of 70
Be present there with useful posts or answers; AI repeats what people say.
Facebook Marketplace
Platform
3 of 70
AI sends shoppers there. Check whether you can be listed.
Poshmark
Platform
3 of 70
AI sends shoppers there. Check whether you can be listed.
Instacart
Platform
2 of 70
AI sends shoppers there. Check whether you can be listed.
Community
2 of 70
Be present there with useful posts or answers; AI repeats what people say.
Rakuten
Platform
2 of 70
AI sends shoppers there. Check whether you can be listed.
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
AI named: Luggage Pros, Travelpro, Briggs & Riley
AI named: Tom Bihn, Red Oxx, WaterField Designs
AI named: Travelpro, Briggs & Riley, Samsonite USA
AI named: REI, LLBean, Patagonia
AI named: REI, Travelpro, Backcountry
AI named: Walmart.com, Target.com, Costco.com
AI named: Travelpro, Briggs & Riley, Away
AI named: Travelpro, Samsonite, Away
AI named: Walmart, Target, Nordstrom
AI named: Amazon, Target, Walmart
AI named: Amazon, Target, Walmart
AI named: Luggage Pros, B&H Photo Video, Adorama
AI named: REI Co-op, Backcountry, Outdoor Gear Exchange
AI named: REI, Travelon, Eagle Creek
AI named: Walmart.com, Target.com, Samsonite
AI named: Walmart, Amazon, Target
AI named: Costco, Travelpro, Briggs & Riley
AI named: Travelpro, Target, Walmart
AI named: Amazon, Target, Walmart
AI named: Travelpro, Samsonite, Away
AI named: KidsLuggage.com, Bixbee, Wildkin
AI named: Walmart.com, Target.com, DollarTree.com
AI named: Briggs & Riley, Costco, Travelpro
AI named: Leatherology, TUMI, Fossil
AI named: REI, Cabeau, Travelrest
AI named: Costco, Travelpro, Quince
AI named: REI, Travelon, Eagle Creek
AI named: Luggage Pros, Travelpro, Briggs & Riley
AI named: Briggs & Riley, Travelpro, Halfday
AI named: Costco, Sam’s Club, Walmart
AI named: REI, Osprey, Travelpro
AI named: REI Co-op, Osprey, Patagonia
AI named: REI, Osprey, Patagonia
AI named: REI, Zappos, Away
AI named: Travelpro, Briggs & Riley, TUMI
How to read this
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
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