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Best online stores for travel and luggage in the US

35 buying questions, the United States, 2 assistants

Measured on 06-11-2026, 34 stores, ChatGPT, Gemini

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# Store Named Recommended
=1 REI

rei.com

18 / 35 14
=1 Target

target.com

16 / 35 7
=3 Costco

costco.com

10 / 35 7
=3 Nordstrom

nordstrom.com

11 / 35 4
=3 Macy's

macys.com

11 / 35 3
=3 Sierra

sierra.com

9 / 35 3
=7 Backcountry

backcountry.com

7 / 35 1
=7 eBags

ebags.com

6 / 35 1
=7 Nordstrom Rack

nordstromrack.com

6 / 35 1
=7 Kohl’s

kohls.com

4 / 35 1
=7 Huckberry

huckberry.com

3 / 35 1
12 GarageGrownGear

garagegrowngear.com

1 / 35 1
=13 Marshalls

marshalls.com

9 / 35 0
=13 TJ Maxx

tjmaxx.com

9 / 35 0
=13 Bloomingdale's

bloomingdales.com

3 / 35 0
=16 The Container Store

containerstore.com

2 / 35 0
=16 Dick’s Sporting Goods

dickssportinggoods.com

2 / 35 0
=16 Luggage Online

luggageonline.com

2 / 35 0
=16 Sam's Club

samsclub.com

2 / 35 0
=16 B&H Photo Video

bhphotovideo.com

1 / 35 0

Each question goes to ChatGPT and Gemini once. Answers vary between runs, so stores only a few answers apart share a place (=).

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Category median: named in 2 of 35 questions (the middle store of all 34 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 14 stores were named in none of these questions.

This ranking covers the 34 stores we measure in this category. That is not every store in the market.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%12%12%24%24%36%36%48%48%60%60%Named in % of buying questionsRecommended in %Known, not recommendedREIREITargetTargetCostcoCostcoNordstromNordstromMacy'sMacy'sSierraSierraMarshallsTJ MaxxBackcountryeBagsNordstrom RackKohl’sHuckberryBloomingdale'sGarageGrownGearThe Container StoreDick’s Sporting GoodsLuggage OnlineSam's ClubB&H Photo Video

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Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Amazon

Marketplace

45 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

eBay

Platform

5 of 70

AI sends shoppers there. Check whether you can be listed.

Facebook

Community

3 of 70

Be present there with useful posts or answers; AI repeats what people say.

Facebook Marketplace

Platform

3 of 70

AI sends shoppers there. Check whether you can be listed.

Poshmark

Platform

3 of 70

AI sends shoppers there. Check whether you can be listed.

Instacart

Platform

2 of 70

AI sends shoppers there. Check whether you can be listed.

Instagram

Community

2 of 70

Be present there with useful posts or answers; AI repeats what people say.

Rakuten

Platform

2 of 70

AI sends shoppers there. Check whether you can be listed.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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