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What changed this month
Every month we ask ChatGPT and Gemini the buying questions shoppers in the United States ask, and rank the stores they name. Here is what moved in the measurement of October 2026: 18 categories, 645 stores.
Cosmetics and personal care
#1Dermstore
Women's clothing
#1Madewell
Pet supplies
#1Chewy
Men's clothing
#1Huckberry
Chocolate and sweets
#1Candy Warehouse
Sustainable clothing
#1Colored Organics
Knitting and fabrics
#1Joann
Dog supplies
#11-800-PetMeds
Car accessories
#1AutoZone
Computers and accessories
#1B&H Photo Video
Running gear
#1Running Warehouse
Cat supplies
#1The Refined Feline
Baby gear
#1Albee Baby
Adult toys
#1Adam & Eve
Natural cosmetics
#1Credo Beauty
Bedding and linens
#1Target
Hair care
#1Sally Beauty
Skincare
#1Dermstore
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